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Brew & Co. – Coffee Brand Identity
Brew & Co. is a new specialty coffee roaster opening three cafés.
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Project Overview
Brew & Co. is a new specialty coffee roaster opening three cafés.
We created their full visual identity – from logo and colour palette to cups, business cards, signage and social media templates.
The Challenge
A brand-new business with no name recognition, entering a crowded market of coffee shops that all look the same.
Key Features
Logo & Wordmark
A friendly cup mark with light and dark versions.
Colour Palette
Espresso, Roast, Caramel, Cream and Leaf.
Typography System
Classic serif headlines with clean sans-serif body text.
Packaging & Cups
Cups, bags and labels in three colourways.
Store Signage
Menus, signboards and in-store print.
Social Templates
Instagram post and story templates for the team.
The Result
The consistent identity made Brew & Co. instantly recognisable and helped them build a loyal local following.
12,000Instagram followers in 10 weeks
3cafés launched with the new brand
24-pagebrand guideline delivered
Project Gallery
Tools & Technologies
- Adobe Illustrator
- Photoshop
- InDesign
- Figma
- Procreate
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